Jane Lushka doesn’t have a complex story or strategy, it is a mindset. Because of our curiosity and ambition, we started Jane Lushka.
We are always looking for new ventures. Our drive and determination are boundless. We do not spend hours on meetings. We are intuitive doers: we feel, we investigate and we go for it. Looking beyond the ordinary and daring to think outside the box that society imposes on us: this matters to us most.
This is how we see a woman who chooses our collection: we want her to feel as confident as possible in our clothing. We want her to choose her outfit based on her state of mind and thereby show her personality. Because she matters to us.